Vision:

CEAL envisions a society that supports quality of life for all individuals and their right to age with respect and dignity.

Mission:

CEAL is a national coalition of diverse stakeholder organizations dedicated to advancing excellence in assisted living.

Guiding Principles:

CEAL supports assisted living communities that:

● Are licensed and operate in accordance with all applicable laws and regulations.

● Are person-centered, consumer driven and actively engaged with the community at large.

● Foster the professionalism of their work force through education, training, sharing of best practices, as well as providing competitive wages and benefits that reflect the local market area.

● Advance programs, policies and research to ensure high quality person-centered care for all residents.

● Provide access to high quality assisted living for all individuals, regardless of income.

● Operate in a responsible, ethical, and professional manner.

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